Dot Fest — Festival hero image

Dot Fest

Thematic
Make the City the Program
What We Did
Naming, Brand Identity, Art Direction, Campaign, Wayfinding, Environmental Design, Merchandise
Team
Gabriela Yanez, Steffan Howey

Overview

For Dot Fest, we built a festival identity that could move through Paris without getting lost. Posters, storefronts, wayfinding, stage graphics, attendee objects, and street moments all work from one loud mark and a simple directional logic.

Dot Fest storefront takeover with a blue window poster and matching hanging sign
Dot Fest blue street banner hanging above a Paris avenue
Dot Fest attendee kit with folded program, ticket, wristband, sticker, pin, and badge
Dot Fest wayfinding signs in Paris pointing to talks, music, workshops, AI labs, and registration
Dot Fest staff badges with blue and red lanyards on a neutral wall
Dot Fest blue tote bag on an orange metro seat
Dot Fest main stage with large blue festival graphics behind panel speakers and an audience
Dot Fest attendees wearing badges and talking outside a Paris venue with a festival poster behind them
Dot Fest illuminated poster kiosk on a rainy Paris street at night

[ More Work ]

[ All work — N=22 ]
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