Countermark — Spirits hero image

Countermark

Thematic
The Mark Is the Proof
What We Did
Naming, Brand Identity, Art Direction, Packaging, Digital Product, Photography, Retail
Team
Steffan Howey, Anders Carretti

Overview

Countermark is a spirits identity that starts with proof you can hold. The mark becomes a seal, label, ledger, shelf cue, and verification ritual, giving the bottle world the feeling of an official record without losing the warmth of the barrel room.

Countermark logo, proof mark, copper seal, and the line The Mark Is The Proof
Countermark wall poster with stamped proof mark on a brick exterior
Countermark bottle label detail with batch number, proof, and public ledger language
Countermark bottle neck with metal seal and The Mark Is The Proof message
Countermark bottle staged beside barrels in a dim barrel room
Countermark bottle, package, and seal arranged on a clean studio background
Countermark bottles and cartons arranged on a dark shelf
Countermark paper ledger being stamped beside bottle, package, pen, and metal proof coin
Countermark mobile verification screen beside bottle, paper ledger, package, and proof seal

[ More Work ]

[ All work — N=22 ]
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