Digital Moon — Lunar Robotics hero image

Digital Moon

Thematic
Signal in the Dark
What We Did
Naming, Brand Identity, Art Direction, Digital Product, Environmental Design, Photography, Motion
Team
Peter Hirsch, Steffan Howey, Petr Kapathy

Overview

Digital Moon imagines a lunar robotics system where every mark, light, label, and interface has a job. We built the identity across mission language, hardware surfaces, command screens, service moments, and deployment imagery so the brand feels calm, legible, and useful in the dark.

Digital Moon mission language kit with name cards, Lumen Relay, DM-02, DM-04, DM-07, DM-Sight, patch, and field guide
Digital Moon branded robotics hardware panel with engraved logo, dark material surface, cables, screws, and blue indicator lights
Digital Moon command interface with DM-07 status, lunar map route, mission time, waypoint, systems overview, and camera feed
Digital Moon mark construction board showing a moon shape resolving into a pixel field with lunar form, data, telemetry, and reflection notes
Digital Moon typography, color, and light system board with monochrome type, color chips, and horizontal light assets
Digital Moon light system board with void, edge, atmospheric, signal, and proof lighting states
Digital Moon branded robotics hardware panel with engraved logo, dark material surface, cables, screws, and blue indicator lights
Digital Moon robot lineup showing DM-02 utility unit, DM-04 precision unit, DM-07 transfer unit, and DM-Sight observation pod
Digital Moon DM-07 transfer unit with service panel open, labeled modules, power core, communications units, and blue operational lights
Digital Moon command interface with DM-07 status, lunar map route, mission time, waypoint, systems overview, and camera feed
Digital Moon operator viewing rover dashboards, lunar camera feeds, telemetry graphs, and systems panels in a dark command room
Digital Moon Lumen Relay with a blue holographic expert speaking to an astronaut at a service table
Digital Moon operations bay wall signage with logo, bay label, arrows to DM-07, DM-04, and DM-Sight, and robotics visible through the doorway
Digital Moon rover on the lunar surface with astronaut, base infrastructure, Earth in the sky, and surface deployment messaging
Digital Moon mission archives with evidence bag, mission report, field guide, patch, data cartridge, and access card
Digital Moon lunar infrastructure scene with rovers, astronauts, habitat, relay towers, and integrated robotics beyond Earth

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[ All work — N=22 ]
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