Stacks — MrBeast hero image

Stacks

Thematic
Built Hot. Stacked High.
What We Did
Brand Identity, Art Direction, Packaging, Digital Product, Campaign, Out-of-Home, Retail, Photography
Team
Steffan Howey, Peter Hirsch

Overview

For Stacks by MrBeast, we built a breakfast launch world around generous food, fast pickup, reward mechanics, and a retail system that feels instantly recognizable from box to storefront.

Stacks by MrBeast pancake stack in a black branded box with syrup, coffee cup, and built hot stacked high lid copy
Stacks by MrBeast breakfast sandwich cut in half on branded wrap paper
Stacks breakfast sandwich in a black takeout box with branded wrap and built hot stacked high lid copy
Stacks — Hand holding a Stacks by MrBeast parfait cup in front of a pickup window
Stacks breakfast sandwich box, coffee cup, and receipt arranged on a sunlit table
Stacks black takeout box and coffee cup on a dark counter with green stack mark
Stacks coffee cup and printed receipt on a stainless counter
Stacks branded wrap paper, sauce cup, and receipt on a black service tray
Stacks branded sauce and topping cups arranged on repeated Stacks wrap paper
Stacks receipt detail beside a black branded coffee cup on a metal counter
Stacks — Hand pulling a gold Stack the Day ticket from a Stacks branded sleeve beside syrup and pancakes
Stacks — Phone showing a Stacks app order screen beside a printed receipt, pancakes, syrup, and coffee
Stacks — Phone home screen showing the green Stacks app icon on a dark background
Stacks receipt, Stack Earned ticket, branded coaster, black cup, and wrap paper on a tabletop
Stacks — Silver laptop covered with Stacks by MrBeast stickers, stack mark, reward ticket, and breakfast illustrations
Stacks by MrBeast storefront at night with black facade, glowing sign, pickup window, and sidewalk board
Stacks pickup counter display with black takeout boxes and kraft bag in a restaurant interior
Stacks — Person carrying a black and kraft Stacks by MrBeast takeaway bag on a city sidewalk
Stacks — Hands sharing a Stacks breakfast kit with pancake stack, sandwich, sauces, coffee, and branded wrap
Stacks kraft takeaway bag handed across a restaurant counter
Stacks — Large Stacks wall sign with green stack mark on a dark brick building
Stacks by MrBeast billboard with pancake photography and Built Hot Stacked High campaign copy
Stacks — Three Stacks Stack the Day posters featuring people eating breakfast sandwiches, pancakes, and bites
Stacks street poster at a rainy transit stop with pancake photography and built hot stacked high campaign copy

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[ All work — N=22 ]
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